ZANOTTA'S CATALOGUE: A HISTORY OF DESIGN
"Many people might deem it an exaggeration to present the products of just one manufacturer as a ‘micromodel’ of Italian furniture design in its entirety. However, if it makes no sense to claim that Zanotta’s production alone represents all the key moments of the Italian design history of the last sixty years, we must admit that this history could not be written without referring to its contribution."
From the very beginning Zanotta made quality, functionality, comfort, duration - both in terms of materials and design – and product innovation the strategic pillars of its development. Moreover, the theory that profit and culture could be concurrently produced is rather unusual for an industrial firm.
This philosophy has been constantly implemented over the years through intensive research and experimentation conducted in both the technological and stylistic frameworks.
This way of doing business has made Zanotta a highly renown leading player of the Italian design history, besides winning its international fame.
From the early 1970s, along with the production of innovative items, Zanotta has experimented with a new production trend - which has been consolidated over the years – and added a series of historical items to its catalogue; original pieces that, having been designed as unique items for specific interiors, had never been mass produced.
Among these we find items designed in the 1930s by: Giuseppe Terragni, Gabriele Mucchi, Piero Bottoni and other architects who, as members of the Italian Rationalist Movement, were the first to experiment with the new design opportunities offered by the growing industry of modern furniture. Other noteworthy re-editions by Zanotta include furniture items designed in the 1940s by Carlo Mollino, the seats Sella and Mezzadro by the Castiglioni brothers and the famous stool designed by Max Bill in the 1950s. Those were the years that marked the dawn of the Italian Design phenomenon.
By recovering these objects designed by famous architects, whose work contributed to the evolution of the Italian culture of living, Zanotta has created a bond of continuity between its collection (started in 1954) and the past, beside launching a project that, dear to the company’s founder, focused on outlining in Zanotta’s catalogue a microhistory of the evolution of Modern Furniture Design from the early 1900s until today.