Born in Tel-Aviv in 1963. In 199o he moved to Europe and in 1991 he graduated with distinction in Industrial Design from the Art Center Europe in Switzerland. After winning the Seiko Epson Inc. competition, he began his career as a professional designer and participated in several design exhibitions in Japan. Upon returning to Europe, he introduced his ideas, innovative concepts and installations to contemporary dance and opera set design around the world. From his Paris based company LDesign, together with his partner Pippo Lionni and their team of designers, he developed projects in industrial, interior and graphic design for the European and international market. His technical skills and creativity, allowed him to work on a variety of subjects and disciplines from product development, to corporate identity and packaging, exhibition, interior and set design. He participated in many exhibitions and shows in museums, galleries and fairs worldwide and several of his products can be found in the permanent collections of the most prestigious museums and institutions. He has been working for Zanotta since 2007.