Design by Todd Bracher
It may
amaze you to hear that I found inspiration for the coffee table Tod in Cindy
Crawford! Well, while studying her portrait I thought she was undeniably a
beautiful woman, but there was a certain something that made her special and
won her admiration worldwide: her very special beauty spot was a distinctive
mark of charm. At this point I decided that, as a designer, I should define
that “beauty spot” and turn it into an item that would fit into any room… ».
Hence, Tod’s creation, a strong and yet discrete accessory born of the creative
spirit of Todd Bracher, the young designer from New York. Zanotta has produced
it successfully since 2005. This coffee table has a polyethylene frame and
glossy coloured lacquer that perfectly resists even outdoors. It can be placed
near all seat types in either classical or modern settings. «We must mention –
says Bracher – that the special lacquering, which was rather innovative a few
years ago when Tod was launched, enhances the coffee table with exceptional
refinement, making it a high-end product. The wide choice of colours too makes
it a highly “fashionable” item». Produced with the rotational mould method, it
is a small jewel of modern industrial design. «I created it as an all-round
element that could sustain both physical and visual space by easily matching
either a sofa or a bed. A versatile furnishing item that would add appeal to
the spot where it stands. Naturally the coffee table that took shape in my mind
was not meant to play a “key” role in a certain setting, but the room would
never have been the same again without it…Tod’s very shape plays a functional
role: it stretches curving upwards to be useful without removing physical or
visual space», says the designer. «The coffee table’s organic quality visually
links the floor and the table top. The series of harmonious ellipses contrast
with the usual rectangular beds and sofas beside which it is placed. The coffee
table is designed with the awareness that it could never stand alone, always
requiring something near it». The object Tod is practically monomaterial, with
over 90 per cent of polyethylene and a small steel component in the
reinforcement placed under the base – to stabilise the frame. This part can be
easily disassembled and, hence, disposed of separately. A small item
charged with an impressive personality.
